New Year, New Design

It’s that time of year when we revamp our identity for the upcoming festival. This year it encompasses a city skyline – after all, Flatpack wouldn’t be Flatpack if it wasn’t based in Birmingham. We go hand-in-hand with the city and its eclectic mix of modern high-rises and Victorian heritage. So, as we rise again in our 11th year, we infiltrate the city’s buildings with film, art and exhibitions just like the city infiltrates our planning and our imagery.

We were such fans of last year’s three dimensional look that we’ve kept that element but changed the medium, colour and overall design. The red acrylic buildings are transparent which allows the manipulation of light and shadow, creating a spectrum of reds and pinks depending on the angle of the light. Next step: perspex badges! Send any plaudits to Justin and Rob for all their brilliant work…

Design & Art direction: Justin Hallström / instagram: @monokrom

Photography: Rob Wilson



"An incredible mix of film and music for all ages." - The Times
"A treasure trove of a festival" – Sight and Sound
"Magnificently eclectic" – Time Out
"This festival is really like no other, with an incredible line-up of amazing screenings and events for grown-ups and kids alike." - Anorak
"Joyously inventive" - Guardian
"Britain’s most exciting and innovative film festival" – Lonely Planet
"Like the perfect mixtape…you’re not quite sure how or why the selection works, but that is what makes it so magical" – Electric Sheep
"It's like being shown really cool stuff by a good friend who thinks you might like to see it." - Audience member
"Flatpack has gained a well deserved reputation as an innovative film festival with an imaginative output" – Film Four
"I came away totally inspired, both by Birmingham and by Flatpack. One of the best festivals I’ve ever been to." - Ken Freedman, WFMU
"The festival feels like an essential component in Birmingham’s cultural life, bringing new talent and the city itself to light." - The Quietus
"The best programming on the planet." - Canadian curator Kier-la Janisse
"Independent, quirky, intelligent, innovative, amusing and relaxed - nothing else like it." - Audience member