Flatpack Projects
Film, and then some

New Year, New Design

Abbe Elliston
Monday 23rd January, 2017 Posted by Abbe Elliston

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It's that time of year when we revamp our identity for the upcoming festival. This year it encompasses a city skyline - after all, Flatpack wouldn't be Flatpack if it wasn't based in Birmingham. We go hand-in-hand with the city and its eclectic mix of modern high-rises and Victorian heritage. So, as we rise again in our 11th year, we infiltrate the city's buildings with film, art and exhibitions just like the city infiltrates our planning and our imagery.

We were such fans of last year's three dimensional look that we've kept that element but changed the medium, colour and overall design. The red acrylic buildings are transparent which allows the manipulation of light and shadow, creating a spectrum of reds and pinks depending on the angle of the light. Next step: perspex badges! Send any plaudits to Justin and Rob for all their brilliant work...

Design & Art direction: Justin Hallström www.monokrom.co.uk / instagram: @monokrom

Photography: Rob Wilson